D'Addario Organic Reeds 3D Product Animation

D’Addario returned to XO3D for their Organic Reeds product catalogue, following an earlier project on their guitar straps with the brand’s London office. This phase was delivered with their New York team via a personal recommendation from Tracy Turnbull, head of D’Addario’s London office.

The animation features the full Organic Reeds family across all six SKUs, with hero shots of each variant. CGI gave the team consistent product presentation across the lineup, with controlled lighting and materials that make the reed grain and packaging detail read clearly on screen.