XO3D Studio · Guide
CGI for E-Commerce.
Platform requirements, SKU variant production, 360° viewers, and how to produce all of it without a photoshoot for every product and every colourway.
The studio behind this guide
Where a studio fits on a product page
XO3D is a director-led product CGI studio. On commerce work we are the right choice for the hero and launch imagery a range gets judged by, and for interactive assets where a product has to be examined rather than just viewed. For hundreds of routine listing images to a fixed template, a volume batch renderer will do it faster and for less, and we will tell you so.
How XO3D compares to the other five supplier modelsThe e-commerce case for CGI: Reuse approved product geometry and visual treatments where they fit the next output. New products, materials, environments and interactive uses still need assessment, production and review.
Platform requirements
What each major platform needs.
Use this as a briefing checklist, then confirm the current requirements for each placement. Read Amazon's US product image guide for accurate representation, framing, background and category rules. Requirements can differ by marketplace.
| Platform | Primary Image Spec | Video | 360° / Interactive | CGI Suitability |
|---|---|---|---|---|
| Amazon | Accurate product, framing and background per category guidance | Check current shoppable video requirements | Check available product and account features | Placement dependent, White background alone does not establish compliance |
| Shopify | 2048×2048px recommended, any bg | MP4 via Vimeo / YouTube embed | 3D model viewer (GLB / GLTF) | Excellent, Native 3D viewer support |
| Instagram Shop | 1080×1080px (1:1), 1080×1350px (4:5) | Reels 9:16 or 1:1 | Not supported | Excellent, Format flexibility from one build |
| TikTok Shop | 800×800px min, white bg | 9:16 vertical strongly preferred | Not supported | Good, Vertical format from CGI build |
| Retailer PDPs | Varies, typically 2000px+ square | Embedded MP4 | Proprietary or third-party | Excellent, All specs from one build |
The wider picture
Where a studio sits in 3D commerce.
Product CGI is one input to a much larger machine. It is worth being clear about which part of it a studio is actually for, and which parts it is not.
The digital shelf
Most of a brand's product imagery ends up on a shelf the brand does not control: the retailer's template, the marketplace's image rules, the platform's viewer support. The visual standard is set by whatever is sitting next to you there. That is the argument for directing the hero and launch imagery a range gets judged by, and the argument against paying for direction on the routine listing images behind it.
The content supply chain
Behind the shelf is the machinery that keeps it stocked: source assets, format derivatives, platform specifications, approvals, and whoever regenerates all of it when the packaging changes. A launch programme is one input to that chain rather than the chain itself. A studio builds the source everything downstream is cut from, which is why the accuracy of that source sets the ceiling for every derivative taken off it.
Where the studio stops
XO3D does not run the chain. No XO3D project has ever written directly into a client PIM, DAM or commerce platform, so the handoff is files and specifications rather than integration. Who builds an interactive experience, who hosts it, and who owns the asset afterwards is set out on integrations. Genuine catalogue volume, hundreds of routine SKUs to a fixed template, is a batch-render job and a volume renderer will do it faster.
What it gets judged on
Measurement of a commerce programme belongs in the client's own stack, because that is where the data lives. What to track sets out what a studio can and cannot see downstream, and why XO3D will not quote an uplift percentage for work it produced itself. If you are still deciding what kind of supplier this needs, the six supplier models are compared side by side.
FAQ
Common questions, answered.
Does a white-background CGI image automatically meet Amazon’s requirements?
What is a 360° product viewer and how is it delivered?
Does CGI scale for large SKU ranges?
Start the conversation
Running an e-commerce brand with a large product range?
Share your priority products, channels, available references and delivery needs. We will help shape the production brief.