Service

Product Configurator.

Web-based configurators that let buyers personalise their product in real time — building deeper engagement and higher conversion.

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Selected clients

Real-time customisation, embedded anywhere.

We build product configurators that let customers explore every variant — colour, finish, size, material — in real time. Embedded on your product page, sales tool or marketing site.

Why it works

Why brands use product configurator.

Increase conversion.

Interactive customisation lifts time-on-page and reduces return rates by letting buyers commit with confidence.

Render every variant from one model.

Build once, configure infinitely. No need to render dozens of colourways separately.

Cross-platform performance.

Real-time, frame-accurate experiences that run smoothly on desktop and mobile.

Embeddable everywhere.

Drop into any product page, ecommerce platform or campaign site via iframe or component.

What we deliver

Built for every brief.

  1. 01

    Colour & Finish Selectors

    Switch instantly between every colour, finish or material variant. The fastest way to showcase your full product range.

  2. Build-Your-Own
    02

    Build-Your-Own

    Let buyers configure size, components and features — building a personalised product before purchase.

  3. 03

    Interactive Visualisers

    Beyond simple selectors — interactive walk-arounds, exploded views and hotspot annotations all in one experience.

Process

Our product configurator process.

  1. 01

    Share the brief.

    Send CAD files, reference imagery and the configuration options you want to offer.

  2. 02

    Define the experience.

    We agree controls, interactions, platforms (web / mobile) and integration before development starts.

  3. 03

    Build and refine.

    Configurator developed through structured stages, with shareable previews at every milestone.

  4. 04

    Deliver and embed.

    We provide an embeddable experience ready for your CMS, ecommerce platform or sales tool.

FAQ

Common questions, answered.

What is a product configurator?
An interactive 3D experience that lets customers personalise a product in real time — switching colours, materials, features and configurations to see exactly what they're buying.
What platforms does a configurator run on?
Desktop and mobile browsers — no app required. Optimised to load fast on every modern device.
Can it integrate with my ecommerce platform?
Yes. We provide embed code or component-level integration that fits Shopify, WooCommerce, custom platforms and headless setups.

Start the conversation

Got a product with variants? Let's configure it.

We reply to every brief personally — usually within one working day.

Discuss your brief