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3D Product Animation

Bring Your Device to Life with Engaging Product Animations that Captivate Your Audience!

Bring Your Products to Life with Engaging Product Animations that Captivate Your Audience!


Unlike 2D animation, 3D Product Animation is the process of making product videos, product promotional content, or product explainer videos. Photorealistic-looking videos, that help you explain your product more easily to your customers. By creating product animation, you’re able to communicate to your customers in a way that they can understand. Not only do 3D product animation videos look great. They also help you overcome potential product marketing challenges. Such as complicated product visuals and making it difficult for customers to find what they’re looking for.

In today’s dynamic business landscape, where technology advances at an unprecedented rate, one powerful tool has emerged as a game-changer in marketing: 3D product animation. For years, companies like Apple and Samsung have harnessed the mesmerizing potential of CGI to create visually stunning adverts that leave audiences in awe. But now, 3D product animation goes beyond static imagery or a product stand. It breathes life into products. Blurring the boundaries between the virtual and real life live action.

Product animation has evolved to deliver an unparalleled level of immersion. Imagine being able to visualise a product in your hand or see it gracefully placed on your table, as if it were indeed there. These realistic and dynamic animations captivate customers. Allowing them to experience a product’s features, functionalities, and intricacies like never before.

So, what exactly is product animation? It’s the art of leveraging CGI software. The creative prowess of 3D artists to create animated videos. Showcasing products and packaging in the most engaging and informative way possible. Gone are the days of struggling to explain a product’s unique selling points through static images or lengthy descriptions. With 3D product animation, you can unveil the essence of your offerings through captivating visuals, seamless transitions, and eye-catching effects.

Imagine a world where your target audience can witness a product’s components come together. Observe its inner workings, and even see it in action. All before making a purchase. 3D Product animation empowers businesses to tell stories that ignite curiosity. Foster emotional connections, and drive sales. It brings products to life, enabling your audience to visualise, understand, and appreciate their value with unmatched clarity.

Whether you’re launching a ground-breaking gadget. Showcasing a luxurious fashion item. Or introducing a revolutionary piece of machinery. 3D product animation holds the key to unlocking your product’s true potential. By harnessing the power of CGI, you can create compelling narratives, highlight key features, and demonstrate how your product solves real-world problems.

In a competitive marketplace where attention spans are shorter than ever. Product animation emerges as the ultimate weapon in your marketing arsenal. It captures the imagination of potential customers, sparks desire, and propels your brand to new heights. Discover the transformative power of product animation today. Join the ranks of industry leaders who are redefining the way products are presented and sold. Your journey to increased sales and customer engagement starts here.


Demonstrate Product Features

In short, with our 3D product animation service, visuals show off your ideas in all their glory, in contrast to using boring sketches or dull 3d models, with the help of 3D animation, products are made to look lifelike in the video assets, before they even exist, with perfect accuracy.

Get To Market & Increase Sales

Once products are designed, 3D animations can be created to get the product to market well before it has been made. Sales are easily made using marketing assets on social media or other platforms. Creating that extra cash flow.


In addition, product animation videos are used to educate. For example, teaching a workforce on how to use a product or teaching some students how to do some tasks.

Save Time And Production Costs

The amount of time and money it would cost for product animations to be created in real life would far outweigh what it would cost a professional 3D studio to produce the same content. This is why many big companies turn to CGI studios to spend their marketing budgets on show-stopping product marketing assets.

Work with us.


Stand out from the competition with stunning 3D animations



Impress clients at sales meetings with stunning animations



Help customers and clients understand your product via educational videos.



Boost conversion rates by getting customers more engaged



Bring your ideas to life, by telling the story you want to show



Create stunning marketing assets with 3D visualisation




Companies of all sizes leverage product animations to showcase their offerings. Whether they sell consumer electronics, home appliances, fashion items, automotive parts, or any other product, businesses use animations to highlight features, demonstrate functionality, and create visually appealing content for marketing and advertising campaigns.

Professional 3D animations are used by product manufacturers for many different reasons. Firstly, products can be visualised well before the final product is manufactured. Secondly, videos can be shared across social media to gain traction for the new product design release. Taking pre-orders is always a bonus. In addition, multiple different configurations of the product can be seen quickly, including as many different colour variations as can be thought.

How would product animations help designers? Well, first of all, it would help them to sell their idea to key decision-makers, which would help them launch their product to the market. For example, to gain more funding for the development of the new idea, or to secure a big retail company to sell their product when it is launched.

When launching new products, marketing assets are essential. Product animation is one of the most powerful tools in the arsenal of online advertising. Whether is it sending videos to prospective customers or making presentations. Likewise, social media adverts are much more successful when they are animations over still imagery. Marketing videos are the way forward for any advertising campaign. It is the best way to tell the product’s story.

Online retailers benefit from product animations to provide a more immersive shopping experience for their customers. Animations allow potential buyers to view products from different angles, see how they work, and get a better understanding of their size, dimensions, and functionality.

Educational institutions, such as universities, vocational schools, and training centers, utilize product animations as teaching tools. They help students understand complex concepts, demonstrate engineering principles, and simulate real-world scenarios.

Product animations are valuable resources for presenters, sales representatives, and trade show exhibitors. They enhance presentations, enabling speakers to effectively communicate the unique features and benefits of products to potential clients.

Ultimately, anyone or any organization seeking to showcase products, communicate ideas, or engage audiences can benefit from using product animations. The versatility and visual impact of animations make them an invaluable asset across industries, facilitating effective communication and driving sales.



To give customers an authentic and realistic image of the goods, online stores use product renderings. To help clients grasp the product better, product renderings can depict it from several perspectives, in a variety of colours, and with accurate lighting and shadows.


Secondly, using digital advertising is always good, but they have a short shelf life, unliKe a magazine advert. Product renders are used on magazines and catalogues to display products in a realistic and aesthetically pleasing ways not limited to physical studio set ups. They can also be used to create a professional and high-end look for the magazine or catalogue.


Improve your brand reputation with social media advertising mixed with Architectural Visuals. While people are always scrolling through Instagram and also may be looking for a new property, these are one of the top places to use Architectural Renderings to catch the eye of some potential clients.


Product renders are often high-resolution 3D images that look realistic and help to draw the attention of passers-by to the billboard. They can be used to highlight the features and benefits of a product or service, and can also be used to create a strong visual impact and to help people remember the product or service.



Firstly, to begin a project, clients provide all the information required. For product animations, we require things such as story boards, drawings, design specifications, sketches, mood boards, or other types of information you may have.

To clarify, we will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call, or Zoom call is always beneficial. To sum up, this helps avoid any misconception and allows us to shorten turnaround times for 3D animation services.

We start working as soon as we understand all of the details the task requires and time frames have been agreed upon by both parties. Our 3D animators keep in constant contact with the clients throughout this process, with regular updates.

After that, we present draft 3D animations known as grey cards, to you for comments and review and finally make the adjustments.

In short, the client accepts the drafts for material and lighting processing. Once approved final renders take place and post-production is commenced.

Finally, we present the 3D animations, after we have completed post-production, in high resolution with full quality lighting, reflections, glossiness and materials.


3D product animations are created through a process that involves several steps and the use of specialized software and skills. Here’s a general overview of how 3D product animations are typically created:

  1. Concept Development: The process begins with a clear understanding of the desired outcome. This includes defining the objectives, determining the key features to showcase, and establishing the overall look and feel of the animation.

  2. Pre-Production: In this phase, the 3D artist or team conducts research, gathers reference materials, and plans the animation’s structure and sequence. They may create storyboards or animatics to outline the visual flow and timing of the animation.

  3. Modelling: The 3D artist creates a digital 3D model of the product using specialized software. They meticulously design and construct the geometry, ensuring accuracy and attention to detail. This includes modelling the product’s shape, components, textures, and materials.

  4. Texturing and Materials: The artist applies textures and materials to the 3D model, giving it a realistic appearance. This involves assigning surface properties, such as colours, patterns, reflectivity, and transparency, to recreate the materials of the actual product.

  5. Lighting and Rendering: The artist sets up virtual lighting sources within the 3D software to create the desired mood, shadows, and reflections. The 3D scene is then rendered, which involves calculating the final visual output based on the lighting and material settings.

  6. Animation: The artist animates the 3D model, bringing it to life through movement, transformations, and interactions. This includes defining keyframes, manipulating object positions, adjusting camera angles, and creating smooth transitions between sequences.

  7. Effects and Dynamics: If required, additional effects, such as particle simulations, physics-based dynamics, or fluid simulations, can be incorporated to enhance the realism or visual impact of the animation. This may include things like realistic product assembly, disassembly, or fluid flow simulations.

  8. Post-Production: Once the initial animation is complete, post-production work begins. This involves fine-tuning the animation, adding visual effects, adjusting colours, integrating sound effects or music, and incorporating any necessary text or graphics. Software such as Adobe Premier Pro and Aftereffects are used.

  9. Rendering and Output: The final animation is rendered into a video format suitable for distribution and presentation. This typically involves rendering each frame of the animation and then compiling them into a final video file.

It’s important to note that the specific tools and software used for 3D product animation can vary depending on the artist’s preference and the project requirements. Popular software options include Autodesk Maya, 3ds Max, Cinema 4D, Blender, and others. Additionally, the complexity and duration of the animation will influence the overall timeline for production.

Overall, creating a high-quality 3D product animation requires a combination of artistic skills, technical expertise, and attention to detail to bring the product to life and effectively communicate its features and benefits to the audience.

Really impressed with the X03D Team they are highly professional, great to work with, nothing is too much trouble. We are over the moon with the service we received, they answered our brief straight away with high-quality work. Definitely recommend!

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Tracy, D'Addario Europe


For example, below we have presented a range of different product renderings that are usually combined into a package of well thought out product renders. To sum up they show all the products fine features. Below, we explain the different types of product shots.


Gone are the days of dull and static product presentations. Embrace the dynamic world of animated colourways that showcase your products in a whole new light. Watch as your audience becomes spellbound, unable to resist the allure of your creations. These animations grab attention, evoke emotions, and spark curiosity, driving your social media advertising campaigns to new heights.

Not only do these animations deliver visual splendour, but they also offer a practical solution. The simplicity of the process ensures cost-effectiveness without compromising on quality. With a few expertly crafted 3D renders and skilled post-production techniques, your products become the stars of the show, ready to captivate audiences and leave a lasting impression.


Step into the world of product turntables—an indispensable tool for showcasing products in e-commerce settings with captivating simplicity. Imagine being able to present your products from every angle, offering your customers an immersive 360-degree perspective that surpasses the limitations of flat images.

In the realm of online shopping, where visual representation is paramount, static images often fall short in capturing the true essence of a product. Enter the dynamic realm of turntable product animations. With a smooth rotation, these animations effortlessly guide the viewer through a comprehensive visual experience, revealing every curve, detail, and nuance of your product.


Instructional animations are an invaluable asset when it comes to educating and empowering individuals, facilitating immediate task performance, and fostering long-term learning. These videos serve as powerful educational tools, providing step-by-step guidance on various subjects, ranging from practical skills to product usage.

With instructional animations, the complexities of learning are simplified and made accessible. They offer a visual and interactive medium that engages learners and ensures clear comprehension of even the most intricate concepts. Whether it’s assembling furniture, operating machinery, or mastering a software application, these animations break down complex processes into digestible steps, empowering viewers to grasp and apply knowledge with ease.


Exploded view animations are captivating visual presentations that offer a rare glimpse into the inner workings of products. They hold a unique allure because, in reality, few people have the opportunity to witness the intricate details hidden beneath the surface. While words can describe the quality and craftsmanship of a product, there’s an undeniable power in visually communicating these aspects within a matter of seconds.

These animations take viewers on a captivating journey, unravelling the layers and revealing the carefully assembled components of a product. With a seamless blend of artistry and technical expertise, exploded view animations bring products to life in a way that words alone cannot. They showcase the precision and attention to detail that goes into the manufacturing process, emphasizing the high-quality components that set a product apart from the competition.

The beauty of exploded view animations lies in their ability to communicate complex information effortlessly. By breaking down the physical barriers and presenting the internal structure in a visually digestible format, these animations provide an intuitive understanding of how each part interacts and contributes to the overall functionality. Viewers can witness the synergy of components, appreciate the engineering finesse, and gain a deeper appreciation for the product’s design and construction.


Infographic animations have emerged as a dynamic and engaging medium for effectively communicating specific product details and highlighting the key benefits to customers. Often utilized in various online marketplaces, such as Amazon shops, these visually compelling images play a pivotal role in boosting product visuals and enhancing marketing efforts. Infographic animations seamlessly blend product renders and textual elements to create informative and visually appealing content that captivates and informs potential buyers.

The beauty of infographic animations lies in their ability to distil complex information into easily digestible visuals. By combining the power of eye-catching graphics, concise text, and subtle animations, these dynamic images convey product features, specifications, and benefits with the utmost clarity and impact. They serve as a powerful tool for grabbing attention, arousing curiosity, and communicating essential information in a visually compelling and time-efficient manner.


Teaser animations, a widely employed strategy by leading tech companies, are an effective means to unveil flagship products and generate anticipation in the market. With meticulous attention to detail, these animations offer glimpses of the product’s finer aspects, igniting excitement and paving the way for a highly successful product launch.

These captivating teaser animations hold immense power as they strategically reveal carefully selected features and unique selling points. By showcasing specific elements or teasing intriguing aspects of the product, companies generate curiosity and anticipation among prospective customers. The deliberate inclusion of small details builds anticipation, leaving viewers eager to experience the product firsthand.

In the world of technology, where innovation is relentless, teaser animations create a buzz that resonates with tech enthusiasts and consumers alike. They provide tantalizing previews of cutting-edge designs, advanced functionalities, and revolutionary features. Through a combination of sleek visuals, enticing movements, and captivating sound design, these animations capture attention and establish an emotional connection with the audience.



At XO3D, the best creative minds tailor your project to bring your products to light in amazing fashion.


XO3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.



We pride ourselves in communication and customer service. Throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.



With a diverse team of artists, designers and 3D modellers. We have the perfect experience for any creative project to bring your ideas to life.



Ensuring the smoothest process. We deliver quality work on time.



Through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.


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Product animation is the process of creating a 3D animated video or image to showcase a product or service. It can be used to demonstrate how a product works, show off its features, and explain its benefits. Product animation can also be used to create promotional videos for products and services, as well as explain complex concepts in an engaging way.

The cost of product animation can vary greatly depending on the complexity of the project. Generally, a basic product animation can range from $500 to $2,000, while more complex projects can cost anywhere from $2,000 to $10,000 or more.

Animation can be used to promote a product in a variety of ways. It can be used to create an engaging and entertaining video that showcases the product’s features and benefits. Animation can also be used to create interactive experiences that allow users to explore the product in more detail. Additionally, animation can be used to create promotional materials such as banners, infographics, and other visuals that help to draw attention to the product. Finally, animation can be used to create explainer videos that help customers understand how the product works and why it is beneficial for them.

The type of animation that best suits the product depends on the product itself and the message that needs to be conveyed. For example, if the product is a game, then a 2D or 3D animation may be best. If the product is a website, then motion graphics or explainer videos may be more appropriate. Ultimately, it depends on what type of animation will best communicate the message and engage viewers.