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3D Product Animation

Bring Your Device to Life with Engaging Product Animations that Captivate Your Audience!

Bring Your Products to Life with Engaging Product Animations that Captivate Your Audience!


3D Product animation is a short, computer-generated video that showcases a product in an informative and engaging way. It’s a marketing tool designed to capture the attention of potential buyers and educate them about the product’s features and benefits.

3D Product Videos help you tell people about your products quickly. They’re fantastic for fixing tricky marketing problems, like when pictures make it hard for people to understand what your product is all about.

In today’s business world, 3D animation services are changing marketing. Companies like Apple and Samsung use demo videos or CGI Animation for unique ads. Animation brings products to life, blurring the line between virtual and real.

Animation has advanced to offer an incredible level of immersion. These lifelike animations mesmerize the target audience and allow them to explore a product’s features and details in a new way.

So, what exactly is product animation? It’s the art of leveraging CGI software and the creative prowess of 3D artists to create CGI videos. With 3D product videos, you can unveil the essence of your offerings through captivating visuals, seamless transitions, and eye-catching effects. You are showcasing products and packaging in the most engaging and informative way possible. Gone are the days of struggling to explain a product’s unique selling points through static images or lengthy descriptions. With 3D product videos, you can unveil the essence of your offerings through captivating visuals, seamless transitions, and eye-catching effects.

Product Animation Definition Simplified

Picture a world where your audience can watch a product’s parts come together, see how it works, and even observe it before buying. CGI animation lets businesses tell stories that spark curiosity, forge emotional connections, and boost sales. It breathes life into products, helping your audience visualise, understand, and value them like never before.

In a competitive marketplace where attention spans are shorter than ever, video emerges as the ultimate weapon in your marketing arsenal. It captures potential customers’ imaginations, sparks desire, and propels your brand to new heights. Discover the power of product animation today. Join the industry leaders who are redefining how products are presented and sold. Your journey to increased sales and customer engagement starts here.


Product animation has many benefits for businesses and marketing. Here are some ways it can help you:

Enhanced Product Understanding

  • Visualising Complex Features: Animation can break down and explain the workings of complex products or features in a way that text or live video cannot easily replicate. It provides a clear understanding of how a product functions, its components, and its benefits.
  • Demonstrating Product Use: Through animation, potential customers can see how a product is used in real time, providing a practical demonstration that can answer questions or resolve doubts about the product’s application.

Increased Engagement and Retention

  • Attracting Attention: Animated content is more likely to catch and hold the viewer’s attention compared to static images or text. It’s an effective way to engage potential customers who prefer visual and auditory learning cues.
  • Improving Retention: People are more likely to remember what they have seen and heard through animation. This increased retention rate can lead to higher brand recall and product recognition.

Versatile Marketing Material

  • Adaptable Across Platforms: Product animations can be used across various digital platforms – from your website to social media channels, email marketing campaigns, and beyond. They are adaptable to different formats, whether it’s a detailed explainer video or a short, engaging clip for social media.
  • Evergreen Content: Once created, a product animation can be an evergreen piece of content that remains relevant and can be reused in multiple marketing campaigns, providing long-term value.

Cost-Effective Product Visualisation

  • Eliminates Physical Limitations: Animations allow for the visualisation of products that may not yet exist in physical form, are too large or complex to demonstrate easily, or are too expensive to showcase in multiple locations.
  • Saves on Logistical Costs: Unlike live-action videos that require physical prototypes, locations, and possibly actors, animation can be created and edited digitally, saving significant costs on logistics and changes.

Enhanced Emotional Connection

  • Storytelling: Animation allows for creative storytelling around your product, which can evoke emotions, create a personality for your brand, and foster a stronger connection with your audience.
  • Customisation for Target Audiences: Animations can be tailored to appeal directly to specific demographics or interest groups, making your marketing efforts more targeted and effective.

Improved Conversion Rates

  • Showcasing Benefits Clearly: By highlighting key features and benefits through animation, potential customers can better understand the value of your product, leading to higher conversion rates.
  • Reducing Purchase Hesitations: Effective product animations can address common questions or concerns, reducing barriers to purchase.

Global Reach

  • Language and Cultural Adaptation: Animated videos are easy to adapt to different languages and cultures. You can change the text or voiceovers to make your product more appealing to a global market without spending more money on multiple reshoots or versions of the video.

Product animation is a powerful way to help people understand and engage with your products. It can be used to create effective marketing strategies and boost sales performance. Product animation can be an invaluable tool in today’s digital world by simplifying complex messages and conveying them across global markets.


Stand out from the competition with stunning 3D animations



Impress clients at sales meetings with stunning animations



Help customers and clients understand your product via educational videos.



Boost conversion rates by getting customers more engaged



Bring your ideas to life, by telling the story you want to show



Create stunning marketing assets with 3D visualisation




Companies of all sizes leverage product animations to showcase their offerings. Whether they sell consumer electronics, home appliances, fashion items, automotive parts, or any other product, businesses use animations to highlight features, demonstrate functionality, and create visually appealing content for marketing and advertising campaigns.

Professional 3D animations are used by product manufacturers for many different reasons. Firstly, products can be visualised well before the final product is manufactured. Secondly, videos can be shared across social media to gain traction for the new product design release. Taking pre-orders is always a bonus. In addition, multiple different configurations of the product can be seen quickly, including as many different colour variations as can be thought.

How would product animations help designers? Well, first of all, it would help them to sell their idea to key decision-makers, which would help them launch their product to the market. For example, to gain more funding for the development of the new idea, or to secure a big retail company to sell their product when it is launched.

When launching new products, marketing assets are essential. Product animation is one of the most powerful tools in the arsenal of online advertising, whether sending videos to prospective customers or making presentations. Likewise, social media adverts are much more successful when they are animations over still imagery. Marketing videos are the way forward for any advertising campaign. They are the best way to tell the product’s story.

Online retailers benefit from product animations to provide a more immersive shopping experience for their customers. Animations allow potential buyers to view products from different angles, see how they work, and get a better understanding of their size, dimensions, and functionality.

Educational institutions, such as universities, vocational schools, and training centers, utilize product animations as teaching tools. They help students understand complex concepts, demonstrate engineering principles, and simulate real-world scenarios.

Product animations are valuable resources for presenters, sales representatives, and trade show exhibitors. They enhance presentations, enabling speakers to effectively communicate the unique features and benefits of products to potential clients.

Ultimately, anyone or any organization seeking to showcase products, communicate ideas, or engage audiences can benefit from using product animations. The versatility and visual impact of animations make them an invaluable asset across industries, facilitating effective communication and driving sales.


Product animations are versatile and can be utilised in many areas to enhance understanding, engagement, and sales. Here are some of the primary applications:

Websites and Online Stores

  • Homepage Displays: Showcasing product animations on the homepage can immediately grab visitors’ attention and communicate the value proposition effectively.
  • Product Pages: Enhancing product descriptions with animations helps provide a better understanding of the product, showcasing how it works, its benefits, and its features dynamically.

Social Media

  • Engagement Content: Short, engaging product animations can increase interaction on platforms like Instagram, Facebook, Twitter, and LinkedIn.
  • Advertisements: Animated ads on social media platforms can be more effective in capturing the attention of potential customers, as they can stand out in a crowded feed.

Digital Advertising

  • Banner Ads: Animated banners are more eye-catching than static images, increasing click-through rates on digital advertising platforms.
  • Video Ads: On platforms like YouTube or within mobile apps, animated product videos can serve as compelling advertisements to capture interest and drive traffic.

Email Marketing

  • Newsletters: Including product animations in email newsletters can increase engagement and click-through rates.
  • Product Launch Announcements: Sending out animated teasers or explanations of a new product can generate excitement and interest among your email subscriber base.

Trade Shows and Events

  • Booth Displays: Using product animations in your trade show booth can attract attendees, making your stand more engaging and informative.
  • Presentations: Incorporating animations into presentations or pitches can help convey the value and functionality of your product to potential partners, investors, or customers.

Training and Education

  • Internal Training: For companies with complex products, animations can be used for internal training to help staff understand and sell the product more effectively.
  • Customer Education: Post-sale animations can be used to guide customers on how to set up, use, or troubleshoot the product, enhancing customer satisfaction and reducing support queries.

Sales and Client Meetings

  • Sales Pitches: Bringing animations to sales meetings or incorporating them into online webinars can help sales teams effectively communicate a product’s benefits and features, especially when physical prototypes are not available.

Crowdfunding Campaigns

  • Kickstarter or Indiegogo: For products in the development stage, animations can help convey the concept and functionality to potential backers, making crowdfunding campaigns more compelling and understandable.

Video Platforms

  • FAQs and Help Sections: Your website’s FAQ or help section can include animated videos explaining common issues or setup procedures, providing self-service support to customers.

By leveraging product animations across these various channels, businesses can enhance their marketing, sales, and educational efforts, making complex products more accessible and appealing to a broad audience. Check out how we use 3D animation for our clients in the case studies below.



Firstly, to begin a project, clients provide all the information required. For product animations, we require things such as story boards, drawings, design specifications, sketches, mood boards, or other types of information you may have.

To clarify, we will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call, or Zoom call is always beneficial. To sum up, this helps avoid any misconception and allows us to shorten turnaround times for 3D animation services.

We start working as soon as we understand all of the details the task requires and time frames have been agreed upon by both parties. Our 3D animators keep in constant contact with the clients throughout this process, with regular updates.

After that, we present draft 3D animations known as grey cards, to you for comments and review and finally make the adjustments.

In short, the client accepts the drafts for material and lighting processing. Once approved final renders take place and post-production is commenced.

Finally, we present the 3D animations, after we have completed post-production, in high resolution with full quality lighting, reflections, glossiness and materials.


Making 3D product animations is like crafting an excellent movie about a product. Here’s how it’s done:

  1. Animation Storyboarding: First, we determine what we want the animation to show and what we want people to know about the product.
  2. Project Planning: We gather pictures and decide how the animation will look and what will happen.
  3. 3D Product Modelling: We use special computer tools to create a digital version of the product and ensure that every detail looks just right.
  4. 3D Product Colours and Textures: We make the digital product look real by giving it colours and textures, like painting a picture.
  5. Product Lighting: We add lights to make it look like the product is in the real world.
  6. Making it move: We make the product move around, open, or change shape, just like in real life.
  7. Adding special effects: We can add cool effects like smoke or fire to make the animation even more exciting.
  8. Putting it all together: We polish everything up and add any final touches, like music or words.
  9. Animation Post Production: We turn the digital animation into a video that people can watch.

Creating awesome 3D product animations requires creativity, special computer skills, and attention to detail.

Really impressed with the X03D Team they are highly professional, great to work with, nothing is too much trouble. We are over the moon with the service we received, they answered our brief straight away with high-quality work. Definitely recommend!

DAddario Client Logo-1

Tracy, D'Addario Europe


For example, below we have presented a range of different product renderings that are usually combined into a package of well thought out product renders. To sum up they show all the products fine features. Below, we explain the different types of product shots.


Gone are the days of dull and static product presentations. Embrace the dynamic world of animated colourways that showcase your products in a whole new light. Watch as your audience becomes spellbound, unable to resist the allure of your creations. These animations grab attention, evoke emotions, and spark curiosity, driving your social media advertising campaigns to new heights.

Not only do these animations deliver visual splendour, but they also offer a practical solution. The simplicity of the process ensures cost-effectiveness without compromising on quality. With a few expertly crafted 3D renders and skilled post-production techniques, your products become the stars of the show, ready to captivate audiences and leave a lasting impression.


Step into the world of product turntables—an indispensable tool for showcasing products in e-commerce settings with captivating simplicity. Imagine being able to present your products from every angle, offering your customers an immersive 360-degree perspective that surpasses the limitations of flat images.

In the realm of online shopping, where visual representation is paramount, static images often fall short in capturing the true essence of a product. Enter the dynamic realm of turntable product animations. With a smooth rotation, these animations effortlessly guide the viewer through a comprehensive visual experience, revealing every curve, detail, and nuance of your product.


Instructional animations are like super helpful videos that teach you how to do stuff. They’re like having a really cool teacher right on your screen! These videos show you step-by-step how to do things, like putting together furniture, using machines, or learning how to use a new computer program. They make learning easy and fun by showing you exactly what to do, just like magic!


Imagine you’re looking at an excellent picture that shows all the parts of a toy or a gadget spread out as they explode! These pictures are called exploded view animations, and they’re super interesting because they let you see inside stuff that you usually can’t see.

Normally, you only see the outside of things. Still, with exploded view animations, you can see all the little pieces that make up a product and how they fit together. It’s like taking a journey through the insides of something! These animations are like magic pictures that help you understand how things work, showing how each part helps make the product excellent. They make learning about stuff fun and easy!


Imagine looking at an astounding picture that tells you all about a toy or a gadget. These pictures are called infographic animations, and they’re like magic! They show all the essential details and benefits of a product in a fun and easy way.

You might see them on places like Amazon when you’re shopping online. They’re like super pictures that make products look even better!
Infographic animations use excellent photographs and words to tell you everything you need to know about a product. They’re like a secret weapon for getting people excited about buying stuff!


Imagine watching an excellent preview of a new toy or game before it comes out. That’s what teaser animations are! They’re like sneak peeks that get everyone excited about a new product.

Tech companies use these unique animations to show off the best parts of their new gadgets or toys. They’re super detailed and make you curious about what the product can do.

Teaser animations are like magic because they make you want to see the product yourself. They use fantastic pictures and sounds to excite you and want to try the new stuff!



At XO3D, the best creative minds tailor your project to bring your products to light in amazing fashion.


XO3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.



We pride ourselves in communication and customer service. Throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.



With a diverse team of artists, designers and 3D modellers. We have the perfect experience for any creative project to bring your ideas to life.



Ensuring the smoothest process. We deliver quality work on time.



Through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.


Ready to begin?


3D product animation uses computer rendering programs to create a computer-generated video. These videos can be used for many reasons, primarily as marketing assets for advertising campaigns. It’s a marketing tool designed to capture the attention of potential buyers and educate them about the product’s features and benefits.

Product animations are used across a variety of industries, but they’re prevalent for products that might be difficult to explain with static images or a traditional video shoot. For instance, tech products with complex features can benefit significantly from a clear and concise animation.

For creating stunning 3D product animations, professionals and hobbyists alike turn to various software tools that offer robust features and capabilities. Here’s an overview of some of the most popular software used in the industry for 3D product animation:

Autodesk Maya

  • Description: Maya is a comprehensive suite used for 3D modelling, animation, simulation, and rendering. It’s well-regarded for its advanced features and is widely used in the film, TV, and video game industries.

  • Best For: Complex animations and high-end production.


  • Description: Blender is a free, open-source 3D creation suite that supports the entirety of the 3D pipeline—modelling, rigging, animation, simulation, rendering, compositing, and motion tracking. It’s particularly popular among indie developers and small studios.

  • Best For: Individuals and small studios looking for a cost-effective solution.

Autodesk 3ds Max

  • Description: 3ds Max from Autodesk is another industry-standard software known for its 3D modelling, animation, and rendering capabilities. It’s widely used for game development and visual effects.

  • Best For: Architectural visualisations and game development.

Cinema 4D

  • Description: Cinema 4D by MAXON is user-friendly and powerful for professionals. It offers fast and flexible solutions for 3D modelling, rendering, and animation and is known for its intuitive interface.

  • Best For: Motion graphics and visual effects.

Adobe After Effects

  • Description: While primarily a post-production software for video editing, After Effects also offers 3D animations and visual effects capabilities, especially when integrated with Adobe’s other products like Illustrator and Photoshop.

  • Best For: Adding 3D elements to video projects and motion graphics.


  • Description: Houdini by SideFX is known for its procedural generation capabilities, allowing for complex animations and effects. It’s heavily used in the film and gaming industries for simulations like smoke, fire, and fluids.

  • Best For: Simulations and dynamic effects.

Substance Painter

  • Description: Substance Painter by Adobe is a 3D painting software that allows for the texturing and characterisation of 3D models. It’s often used alongside other modelling and animation tools to add detailed textures and realism to models.

  • Best For: Texturing and realistic detailing on 3D models.

Each tool has unique strengths and caters to different aspects of the 3D product animation process. The choice of software often depends on the project’s specific requirements, the budget, and the animator or designer’s proficiency.

The cost of product animation can vary greatly depending on the complexity of the project. Generally, a basic product animation can range from £500 to £2,000, while more complex projects can cost anywhere from £2,000 to £50,000 or more.

Creating 3D animation is a multifaceted process involving several stages, each requiring creative and technical skills. Whether you’re creating an animation for a product, a character, or any other 3D model, here’s a general workflow to follow:

1. Concept and Storyboarding

  • Concept: Begin with a clear idea or story you want your animation to tell. This is the foundation of your project.

  • Storyboarding: Create a storyboard, a sequence of drawings outlining each shot or scene. This will serve as a visual guide for your animation.

2. 3D Modelling

  • Modelling: Use 3D modelling software (like Blender, Maya, or 3ds Max) to build the 3D models that will be animated. This includes everything from characters to environments.

3. Texturing

  • Texturing: Apply textures to your models to give them colour, depth, and realism. Textures can range from simple colours to complex images mapped onto the model’s surface.

4. Rigging

  • Rigging: For characters and other models needing to move, rigging adds bones and joints. This step is crucial for defining how your models will animate.

5. Animation

  • Keyframe Animation: The most common technique is setting key positions (or frames) and the software interpolating the movement in between.

  • Motion Capture: An advanced technique that involves recording the movement of a real object or person and applying it to a digital model.

6. Lighting and Cameras

  • Lighting: Proper lighting is essential for setting the mood and improving the visual quality of the scene.

  • Camera Setup: Position your camera(s) to capture the scenes from the desired angles, considering movement and transitions between shots.

7. Rendering

  • Rendering: This is the process of computing the final images of your animation. It can be time-consuming, depending on the complexity of your scenes and the quality settings.

8. Compositing and Post-Production

  • Compositing: Combine visual elements from separate sources into single images, creating the illusion that all those elements are part of the same scene.

  • Post-Production: Add final touches like effects, colour correction, and editing to ensure your animation flows smoothly and looks polished.

9. Sound Design

  • Sound Effects and Music: Add sound effects and music to enhance the viewing experience. Sound can significantly impact the emotional response to your animation.

Animation is like using magic pictures and videos to make a product look super cool and fun! Here’s how:

  1. Showcasing Features: We make a fun video that shows all the cool things the product can do, like how fast a toy car can go or how many tricks a new game has.

  2. Interactive Fun: We create games or activities where you can click or tap on the product to learn more about it. It’s like exploring a treasure map!

  3. Eye-catching Stuff: We make cool pictures and colorful banners to catch your eye and make you want to learn more about the product.

  4. Explaining How It Works: We make videos that show step-by-step how the product works and why it’s awesome, like how to build a LEGO set or play a new game.

So, animation is like a fun and exciting way to show off a product and make you really want to try it out!

The type of animation that best suits the product depends on the product itself and the message that needs to be conveyed. For example, if the product is a game, then a 2D or 3D animation may be best. If the product is a website, then motion graphics or explainer videos may be more appropriate. Ultimately, it depends on what type of animation will best communicate the message and engage viewers.