Product animation has been used by companies for years. All those Apple and Samsung adverts you see are mostly made via CGI. Technology is advancing at an unprecedented rate, and so is product animation, whereas it gets more and more difficult to tell what is real and what is CGI. With the new additions of augmented reality and virtual reality, products can be visualised like they were in your hand or on the table in front of you. 3D Animation is a seriously powerful tool in marketing and is essential for anyone or any company trying to increase product sales.
So what actually is product animation? Basically, it is a form of product rendering but with animated aspects, and instead of using still imagery, a video is the asset output. These videos are created on CGI software by 3D Artists. Product animation is mainly used for representing a product or packaging so that the features of the product can be explained properly to the clients or customers.