3D Product Rendering
through eye-catching 3D rendered images.
WHAT IS 3D PRODUCT RENDERING?
Put simply, 3D product rendering also known as product 3D rendering, or product 3D visualisation, is the use of computer rendering programs to create CGI (computer-generated imagery). These images can be used for many reasons. Mostly as marketing assets for advertising campaigns. Above all, product rendering is a cheaper alternative to photography. Images that would never have been possible with photography are now easily visualised. For instance, a product is created in 3D modelling software. Then visualised by adding materials and lighting. This creates a photorealistic or non-photorealistic representation of the subject. During the early stages of the design process, fantastic eye-catching imagery is created to tell the story. Which allows marketers to sell their products well before production.
THE HISTORY OF PRODUCT RENDERING
Product rendering has a rich history that has evolved alongside advancements in technology and design. It has played a crucial role in showcasing products to potential customers and has continually improved over the years.
Early Beginnings: Product rendering can trace its roots back to the earliest forms of art and illustration. Artists used traditional techniques to create drawings and paintings of products, which were often included in advertisements and promotional materials.
Photography Emerges: The 19th century saw the rise of photography, which revolutionized how products were showcased. Photographs provided a more realistic representation of products compared to illustrations.
The Birth of 3D Rendering: In the mid-20th century, the development of computer graphics and 3D modeling marked a significant shift in product rendering. With the advent of computers, it became possible to create three-dimensional digital models of products and render them realistically. This allowed for greater control over lighting, materials, and perspectives.
Digital Revolution: The late 20th and early 21st centuries brought about a digital revolution in product rendering. Powerful software and hardware made it easier than ever to create highly detailed and photorealistic 3D product renders. This technology became essential in industries such as advertising, product design, and architecture.
Real-Time Rendering: Recent years have witnessed the rise of real-time rendering technologies. This enables designers and marketers to interact with 3D models in real time, making it easier to make changes and create dynamic presentations.
Virtual Reality and Augmented Reality: Virtual reality (VR) and augmented reality (AR) have pushed the boundaries of product rendering. These technologies allow customers to experience products in immersive environments, enhancing the shopping and decision-making process.
AI and Machine Learning: Artificial intelligence and machine learning are increasingly being used in product rendering. These technologies can automate the process, improve realism, and optimize rendering times.
Sustainability and Eco-Friendly Rendering: In today’s world, there is a growing emphasis on sustainability. This extends to rendering techniques, with a focus on creating eco-friendly and energy-efficient rendering processes.
Future Trends: As we look to the future, it’s likely that product rendering will continue to evolve. Advances in AI, 3D printing, and materials science may lead to even more realistic and sustainable rendering methods.
In summary, the history of product rendering has seen a transition from traditional art and photography to the digital realm, with ever-increasing levels of realism and interactivity. This evolution has been driven by technological advancements and the desire to present products in the most compelling and engaging way possible.
HOW CAN 3D RENDERED IMAGES HELP YOU?
WHO USES PRODUCT RENDERING?
Product Manufacturers
Professional 3D renders are used by product manufacturers for many different reasons. Firstly, products can be visualised well before the final product is manufactured. Secondly, images can be shared across social media to gain traction for the new product design release. Taking pre-orders is always a bonus. In addition, multiple different configurations of the product can be seen quickly, including as many different colour combinations as can be thought. As well as materials studies to see what will look the best!
Product Designers
Similarly, product designers use high-quality 3D rendering services to present their design ideas. While sketching can only get designers so far, the next stage of the design process needs a 3D approach. Showing various different concepts for one project, to get approved in less time and push forward to the next stage.
Product Marketers
Likewise, product marketers need creative visuals to sell the product, most importantly, marketing the idea comes second to none. Above all, if no one knows about your product then no one will buy it and by harnessing 3D rendering with a mix of graphic design, amazing marketing images and videos can be created with no limit to the creativity, as you would get from photography.
BENEFITS OF 3D PRODUCT RENDERING
WHERE ARE PRODUCT 3D RENDERINGS USED?
TYPES OF 3D PRODUCT RENDERING
SIMPLE STUDIO
RENDERS
WHITE BOX
RENDERS
MARKETING RENDERS
ADVERTISING RENDERS
EXPLODED RENDERS
EXPLODED VIEWS
BREAKAWAY RENDERS
CUTAWAY SECTION VIEW RENDERS
DETAILED RENDERS
CLOSE UP VIEWS
LIFESTYLE RENDERS
IN SITU RENDERS
TEASER RENDERS
PRODUCT REVEAL RENDERS
PRODUCT INFOGRAPHICS
INFORMATIONAL IMAGERY
product colourways
Product colourways in product rendering refer to the various colour options that a product can be displayed in. Essentially, a single product 3D model of a product is created, and then different colour schemes or textures are applied to that model. This allows businesses to showcase the range of colours in which a product is available without having to create separate models for each variant.
At XO3D, we understand the importance of accurately representing your product’s colour options. Utilising advanced rendering techniques, we can produce photorealistic images that capture the nuances of different materials and finishes, from matte to glossy and everything in between.
Product colourways are particularly useful for marketing materials, e-commerce websites, and product catalogues, allowing potential customers to visualise the product in various colours and finishes. This not only enhances the customer experience but also provides a comprehensive view of the product range, thereby aiding in the decision-making process.
HOW ARE 3D RENDERED IMAGES CREATED?
3D MODELLING
Firstly, we begin any type of 3D visuals with the creation of a 3D model, in 3D computer graphics, 3D modelling is the process of developing a mathematical representation of any surface of a subject or object, in this case a product, in three dimensions via specialised 3D software’s. To clarify and begin this process an idea is needed, 3D models can be created from things such as technical drawings, sketches or photographs.
STEP 01CAMERA SETUP
Configuring the camera for a 3D product rendering project is a critical step. It involves considering various camera settings such as field of view, aspect ratio, focal length, exposure, and more. Understanding the impact of these settings on the scene and 3D models is essential for 3D artists. Proper camera placement adhering to photography principles is also crucial. This knowledge enables artists to craft well-composed, art-directed scenes, ensure models blend seamlessly into the 3D environment, and ultimately produce highly realistic rendered images.
STEP 02LIGHTING
Lighting is created and it can be thought of the same as a photography studio but on a computer. The lighting is applied in different directions to create the best reflections that bring out all the details of the form of the product. Depending on the desired outcome of the render. There could also be minimal lighting to create teaser images for marketing purposes.
STEP 03MATERIALS & TEXTURING
Thirdly, the desired materials are added to the object and tweaked with all different settings, using multiple different images and processes to get the materials to look as they would in real life. After that, the lighting is finalised to highlight the finer details of the products materials.
STEP 04RENDERING OUTPUT
Finally, setting the subject off on the final stages of the process. This is where the computer does its work, by generating the images so that they can be used. The render engine is started so that it creates all different types of outputs that are subsequently brought together in a post production software such as Photoshop and a pretty picture is created by our 3D artists.
STEP 05POST PRODUCTION
post-production is the critical phase where the rendered image undergoes refinement and enhancement. This transformation occurs in 2D space using software like Photoshop or After Effects. During post-production, several key tasks are performed to elevate the final 3D model's visual appeal.
Colour correction, for instance, is applied to ensure that the colours are accurate and visually pleasing. Lighting effects are added to enhance the overall ambiance and realism of the scene. Compositing is another integral part of this phase, where multiple elements like reflections, shadows, and ambient occlusion are seamlessly combined to craft the final image or scene.
Compositing provides the artist with precise control over these diverse elements, allowing adjustments in properties such as colour, brightness, and contrast on an individual basis. Additionally, it facilitates the incorporation of effects like light flares and motion blur, further enhancing the overall quality and aesthetics of the 3D model.
STEP 05WHAT IS THE WORKFLOW FOR VISUALISING PRODUCTS?
HOW MUCH DO 3D PRODUCT RENDERINGS COST?
The cost of 3D product renderings can vary significantly depending on several factors. At XO3D, we understand that each project is unique, and pricing is tailored to the client’s specific requirements. Here are some of the key factors that can influence the cost of 3D product renderings:
Complexity of the Product: The complexity of the product itself plays a significant role in determining the cost. More intricate and detailed products may require more time and effort to create in 3D, thus increasing the cost.
Number of Renders: The number of renders or views you need for your product can affect the overall cost. Creating multiple angles or variations of a product will naturally require more work and, consequently, may come at an additional cost.
Resolution and Quality: Higher resolution and higher quality renders often come at a premium. If you require extremely detailed or extensive renders for marketing materials, this can impact the cost.
Timeline: Urgent projects or those with tight deadlines may incur rush fees or additional costs to accommodate the faster turnaround.
Complexity of Materials and Textures: Products with unique materials or textures can require more work to achieve a realistic look, potentially increasing the cost.
Background and Environment: The choice of background and environment can also influence the cost. Creating custom environments or scenes may add to the overall price.
Animation or Interactive Elements: If you require animations or interactive 3D elements, these will typically be priced differently from static renders.
Revision Requests: Multiple revisions can extend the project timeline and incur additional costs, so it’s essential to clarify the revision process in the project agreement.
Licensing and Usage: The intended usage of the 3D renders may impact pricing. For instance, using renders for a small-scale online promotion may cost less than licensing them for a global advertising campaign.
Service Provider: Different 3D rendering service providers may have varying pricing structures, so it’s advisable to obtain quotes from multiple sources and compare.
To get an accurate cost estimate for your specific project, it’s best to reach out to a 3D rendering service provider like XO3D with detailed project specifications. They can provide you with a customized quote based on your needs, ensuring you get the quality and results you desire within your budget.
WHAT DO YOU NEED TO GET YOUR PRODUCT RENDERING PROJECT STARTED?
- MOOD BOARDS
- MATERIAL GUIDE
- PRODUCT SAMPLES
- TECHNICAL DRAWINGS OR DIAGRAMS IF PHYSICAL PRODUCT NOT PRESENT
Although we do not need all of the above, these will make the project much smoother. Read further here.
We recently asked XO3D to render pack shots for an upcoming product that will launch in the winter of ’21. We were under severe time constraints and Alex and his team rose to the challenge and delivered the results on time and with great quality.
We weren’t sure what to expect from a 3D product render in comparison to product photos. The pictures that I shared as reference material was enough to get realistic looking results. There were enough planned moments to provide input and great flexibility in incorporating our feedback.
All in all super happy about the quality and professional service!
Tracy, D’Addario Europe
WHAT ELSE CAN BE DONE WITH PRODUCT RENDERING?
There is a range of applications for product rendering that is being used more and more in the days of online shopping. By creating a better online experience for customers, these below applications are essential to boost your sales.
PRODUCT ANIMATIONS
Particularly when putting together an advertising or crowdfunding campaign, creating a product animation video can provide a multitude of benefits, including:
- Educating potential investors or users to understand your product
- Demonstrating mechanisms and moving parts
- Showcasing your product and what makes it unique
- Increasing overall engagement with the product
- Impressing potential investors and increase the perception of your product
Drag the image to rotate
PRODUCT TURNTABLES
360-degree product turntable renders, which produces high-quality 360 images of your products, allows you to provide your consumer with an engaging and interactive experience. They will get a true sense of your product’s quality. This confidence in your product’s quality will help win the sale.
Drag the image to see exploded view
INTERACTIVE VISUALS
Web-ready, touch-enabled visuals that can be embedded anywhere on your website, or even sent via emails to potential clients or customers with an array of unique features that will not have been seen by many. Give that WOW factor to your product.
Product interactive can be used for visual marketing allowing customers to interact with products in a digital environment. They can be used to increase customer engagement, improve customer experience, and reduce returns and exchanges. Some common techniques for creating product interactive visuals include 3D product rendering, product configurators, and augmented reality.
Drag the image to rotate
PRODUCT 360° SPHERICAL EXPERIENCE
Push beyond a simple product turntable, and have a full 360° spherical view to show clients the full view of your products. Product 360° spherical still renderings are a type of product rendering that captures a product from all angles. They can be used to provide customers with a more immersive and interactive way to view products and can be helpful for products that are difficult to visualize in traditional 2D images. Product rendering stills can be created for products that do not yet exist, or for products that are difficult or impossible to photograph. They can also be created with any level of detail, from simple representations to highly realistic images.
PRODUCT AR
Product augmented reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world. It can be used to allow customers to visualize products in their own environment, try on products virtually, or get information about products. Product AR can help to increase customer engagement, improve the customer experience, and reduce returns and exchanges. It is still a relatively new technology, but it is growing in popularity and has the potential to revolutionize the way we shop.
Have you ever seen the Pokemon Go app? Well if not give it a go, this type of CGI can be done with your product! Mobile-ready AR for when you need the transfer of 3D assets or an interactive 3D, mobile viewing experience.
ONLINE PRODUCT CONFIGURATORS
Online product configurators are applications that allow customers to customize products before they purchase them. This can be done by selecting different options, such as the colour, size, or materials of the product. The configurator will then show the customer a preview of the customized product. Online product configurators can help businesses to increase sales, improve customer satisfaction, and reduce costs. They are becoming increasingly popular, as they offer a number of benefits for both businesses and customers. We have different solutions for this some using still 3D images or some using live 3D rendering.
THE BEST SOFTWARES FOR 3D PRODUCT RENDERING
here are the top 5 software options for product rendering, which can help you achieve stunning 3D visuals:
KeyShot:
- KeyShot is renowned for its user-friendly interface and real-time rendering capabilities. It offers a wide range of materials, lighting options, and pre-built environments, making it ideal for product rendering. KeyShot also has seamless integration with many 3D modelling software.
Blender:
- Blender is a powerful and open-source 3D software that is well-suited for product rendering. It offers a robust rendering engine called Cycles, which provides realistic results. Blender is versatile and can handle modelling, texturing, lighting, and rendering all in one application.
Autodesk 3ds Max:
- 3ds Max is a widely used software in the 3D industry. It excels in product visualization and rendering. With its built-in Arnold renderer, it can produce high-quality photorealistic images. It also has a vast library of plugins and materials to enhance your workflow.
Cinema 4D:
- Cinema 4D is known for its intuitive interface and is favoured by motion graphics and product visualization artists. It offers a built-in physical renderer for realistic results and is highly adaptable for various 3D tasks.
Chaos V-Ray:
- V-Ray is a powerful and versatile rendering engine that works seamlessly with various 3D modelling software, including 3ds Max, Maya, SketchUp, and more. It’s known for its high-quality, photorealistic results and is widely used in product rendering and architectural visualization. V-Ray offers advanced features for fine-tuning lighting, materials, and camera settings to achieve impressive renders.
These software options cater to different needs and skill levels. The choice among them will depend on your specific requirements, budget, and familiarity with 3D software. It’s advisable to explore trial versions or demos of these software options to determine which one aligns best with your workflow and project goals.
At XO3D, the best creative minds tailor your project to bring your products to light in amazing fashion.
XO3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.
We pride ourselves in communication and customer service. Throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.
With a diverse team of artists, designers and 3D modellers. We have the perfect experience for any creative project to bring your ideas to life.
Ensuring the smoothest process. We deliver quality work on time.
Through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.
3D product rendering is the process of creating a 2D image from a 3D model of a product. This can be used to create images of products that do not yet exist or to create images of existing products that are more visually appealing or accurate than photographs.
For 3D product visualisation, a number of software packages are available, including Keyshot, Autodesk 3ds Max, Cinema 4D, and SolidWorks. We can work with a wide range of platforms, but we commonly prefer working with .step files. These rendering software are very expensive so it’s always good to consult a rendering company with many years of experience for any projects you require.
A basic high-quality 3D picture of a product typically takes two to three hours to produce depending on rendering time. To accomplish this, we must have a thorough understanding of the product, its function, and the intended audience. It goes without saying that there is never too much information when it comes to project briefs.
Once the project is completed and the invoice is settled, you will own the full rights to the rendered images.
Quality is paramount at XO3D. Our team of skilled 3D artists follows a rigorous quality control process, which includes multiple rounds of revisions and client approvals, to ensure the final render meets your expectations.
There are several benefits to using 3D product rendering. Firstly, it allows you to create photorealistic images that simulate real life, which can be used for marketing assets for advertising campaigns. Secondly, it helps envision the product long before it has been manufactured, which can save time and money in the long run. Thirdly, it allows for great mathematical precision when creating 3D assets for marketing.
Additionally there are many benefits to using 3D product rendering, including:
- The ability to create photorealistic images of products, even if they do not yet exist.
- The ability to create images of products from any angle, including views that would be difficult or impossible to capture with a camera.
- The ability to create images of products in different environments, such as on a shelf, in a room, or on a person.
- The ability to create images of products with different textures, colours, and materials.
- The ability to create animations of products, which can be used to demonstrate how a product works or to show different features.
The cost of 3D product rendering can vary depending on a number of factors, including:
- The complexity of the product model
- The number of images or animations required
- The level of detail required
- The turnaround time required
- The experience and expertise of the 3D rendering company
The steps involved in 3D product rendering typically include:
- Creating a 3D model of the product.
- Setting up the lighting and materials for the scene.
- Placing the product in the scene.
- Rendering the image or animation.
- Post-processing the image or animation, if necessary.
Here are some best practices for 3D product rendering:
- Use a high-quality 3D model.
- Set up the lighting and materials carefully.
- Place the product in a realistic environment.
- Optimize the render settings for the desired level of quality.
- Post-process the image or animation as needed.