EYE CATCHING PRODUCT RENDERING

Take your products to the next level with amazing visuals.

What is product rendering?

Put simply, product rendering is the use of computer rendering programs to create CGI (computer-generated imagery). These images can be used for many reasons but mostly as marketing assets for advertising campaigns. Above all, product rendering is a cheaper alternative to photography. Images that would never have been possible with photography are now easily visualised. For instance, a product is created in 3D modelling software and then visualised by adding materials and lighting to create a photorealistic or non-photorealistic representation of the subject. During the early stages of the design process, amazing eye-catching imagery is created to tell the story. Which allows marketers to sell their product well before production. Furthermore, 3D models can be created from sketches, photos, drawings, specifications or other CAD formats.

Marketing Speaker Render

HOW CAN PRODUCT RENDERING HELP YOU?

TELL YOUR PRODUCTS STORY

In short, with our product rendering service, visuals show off your ideas in all their glory, in contrast to using boring sketches or dull 3d models, with the help of 3D rendering, products are made to look lifelike in as many views as you please, before they even exist, with perfect accuracy.

DESIGN THE PRODUCT

Certainly, with the ability to visualize and interact with a product costly design mistakes are caught quickly. Likewise, easily change the colors and materials to suit needs and see what looks best before you go to production, this is an essential part of product design.

ENHANCE VISUAL COMMUNICATION

With Xo3D’s product rendering services, we can create imagery packs to help communicate the idea to people of interest. For example, investors or shareholders, to secure funding for more development.

CREATE SALES

In the same vein, we create marketing packs full of stunning imagery, to sell your product on the market before it has been made. Therefore allowing more cash flow into your business.

Drone 3D Rendering

Work with us.

GET IN TOUCH

WHAT ARE THE BENEFITS OF PRODUCT RENDERING?

  • Create stunning product marketing assets that were previously impossible using photography

  • Bring Life to 3D Models through our product rendering services

  • Enhance your visual communication through 3D Rendering!

  • Tweak Colours and materials for tunning 3D visuals

  • Make your product design process easier through CGI

  • Create stunning marketing images with 3D visualization

  • Sell your product before it has been produced

Guitar Strap 3D Renders

WHO USES PRODUCT RENDERS?

Exploded View 3D Rendering

WHERE ARE PRODUCT RENDERINGS USED?

  • Online shops/E-Commerce

  • Television Adverts

  • Billboards

  • Magazines

  • Social media

  • Websites

Iphone SE Product Rendering

HOW ARE PRODUCT RENDERS CREATED?

3D MODELLING.

Firstly, we begin any type of 3D visuals with the creation of a 3D model, in 3D computer graphics, 3D modelling is the process of developing a mathematical representation of any surface of a subject or object, in this case a product, in three dimensions via specialised 3D software’s. To clarify and begin this process an idea is needed, 3D models can be created from things such as technical drawings, sketches or photographs.

LIGHTING.

Lighting is created and it can be thought of the same as a photography studio but on a computer. The lighting is applied in different directions to create the best reflections that bring out all the details of the form of the product. Depending on the desired outcome of the render. There could also be minimal lighting to create teaser images for marketing purposes.

MATERIALS.

Thirdly, the desired materials are added to the object and tweaked with all different settings, using multiple different images and processes to get the materials to look as they would in real life. After that, the lighting is finalised to highlight the finer details of the products materials.

RENDER & POST PRODUCTION.

Finally, setting the subject off on the final stages of the process. This is where the computer does its work, by generating the images so that they can be used. The render engine is started so that it creates all different types of outputs that are subsequently brought together in a post production software such as Photoshop and a pretty picture is created by our 3D artists.

Product Rendering Process

Really impressed with the X03D Team they are highly professional, great to work with, nothing is too much trouble. We are over the moon with the service we received, they answered our brief straight away with high-quality work. Definitely recommend!

Tracy –

Creative Manager D’Addario Europe

WHAT IS THE PRODUCT RENDERING WORKFLOW?

  • STARTING A PROJECT

    Firstly, to begin a project, clients provide all the information required. For product visualisations, we require things such as drawings, design specifications, sketches, mood boards or other type of information you may have.

  • REVIEWING INFORMATION

    To clarify, we will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call or Skype call is always beneficial. To sum up, this helps avoid any misconception and allows us to shorten turnaround times for 3D rendering services.

  • PROJECT EXECUTION

    We start working as soon as we understand all of the details the task requires and time frames have been agreed by both parties. Our 3D artists keep in constant contact with the clients throughout this process, with regular updates.

  • REVIEWING

    After that, we present draft 3D renders to you for comments and review and finally make the adjustments.

  • APPROVAL

    In short, the client accepts the drafts for final processing.

  • FINAL 3D RENDERING

    Finally, we present the 3D visuals, after we have completed post production, in high resolution with full quality lighting, reflections, glossiness and materials.

CONTACT US
Strap 3D Rendering

WHAT ARE THE DIFFERENT TYPES OF PRODUCT RENDERINGS?

For example, below we have presented a range of different product renderings that are usually combined into a package of well thought out product renders. To sum up they show all the products fine features. Below, we explain the different types of product shots.

Simple Studio Renders

Firstly, studio shots are clean and powerful. As a result, they used in everyday marketing by all the top brands. Because you can easily show off your designs in all of their glory. Studio shots are certainly perfect for websites. In contrast, different background colours are added to match the branding of your company and in addition, shops such as Amazon & Ebay require clear white background images to easily see the product. Likewise, these will save you time and money through not having to hire a photographer every time you need some new images. Most importantly, 3D Rendering is cheaper and you have much more control over the desired outcome.

Portable Speaker Studio Render

Marketing Renders

Furthermore, bring more life to the images through imagination. In contrast to some simple studio, shots merge some graphic design into the image to create something that stands out and gives character to the product.

Marketing 3D Render

Exploded Renders

Similar to the 3D break away shot but these show the parts dissembled like you would see in an instruction manual of how to put things together. In fact, this is the perfect use for them. But in addition to showing how things go together they are also helpful in showing off the inside of the product.

Mechanical Exploded View 3D Rendering

Breakaway Renders

After that, the 3D breakaway shot is another powerful type of product rendering because it shows the inside of the product, which tells the story even more. Furthermore, we are able to add to things to these images such as labels and descriptions of all the different parts inside if you need to explain things further to the market or investors. Alternatively, we create break away renders with or without backgrounds, like most product renders, so they can be composed in a larger vision. In addition, we can merge these types of shots with other types of 3D renderings or illustrations to make things even more interesting.

Break Away 3D Rendering

Detailed Renders

To illustrate your product even further, show your designs finer details with close up 3D images. In brief, we use a close-up camera angle to illustrate the finest details.

Apple Iphone SE Detailed Close Up Render

Product Infographics 

Infographics are designed to show the customer, specific product details, and benefits. As seen in a lot of Amazon shops, these images are used to boost and accompany other product visuals for marketing. Infographics are a mix of product renders and text.

Product Rendering Infographic

In-Situ Renders

Certainly, you may want to see what your product might look like in your own living room. In short, 3D software makes it easy to create. With shots of your product in position you are able to see what it will look like in a multitude of surroundings. From here tweaks of materials and colours are easy. Likewise, we create these images for marketing to sell your product before it has been produced.

Samsung TV In Situ Render

Teaser Renders

Finally, have you got a product that you are about to release? With this in mind, why not get the market ready with teaser images to get people talking and wondering.. What is that? Create anticipation for your product so your sales can hit the floor running!

Teaser Speaker Render

WHY CHOOSE XO3D FOR YOUR 3D PRODUCT RENDERING PROJECT?

  • THE BEST EXPERIENCE

    With a diverse team of artists, designers and 3D modellers. We have the perfect experience for any creative project to bring your ideas to life.

  • SPEEDY DELIVERY

    Ensuring the smoothest process. We deliver quality work on time.

  • COMPETITIVE PRICING

    Through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.

  • SPECIALISTS IN CREATIVITY 

    At Xo3D, the best creative minds tailor your project to bring your products to light in amazing fashion.

  • TECHNOLOGY DRIVEN 

    Xo3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.

  • ACCESSIBLE TEAM 

    We pride ourselves in communication and customer service. Throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.

Contact Us

PRODUCT RENDERING FAQ

Product renderings begin from £25 and can increase to £500+ depending on the complexity of the product and the scene it is in. Simple Amazon white box images or E-Commerce images range from £25 – £150 depending on the quantity and complexity of the product. The average price for these is £100.

 

Product rendering is the creation of imagery or visuals for products. These visuals are usually used for marketing purposes for example, most images on Amazon are product renders. You can think of product rendering similar to product photography but created on a pc.

A photorealistic rendering is a 3D rendering that is life like. It is a style of 3D rendering that allows clients to have a image that looks as good or better than a camera could take. Photorealistic images are created from 3D models.