EYE CATCHING PRODUCT RENDERS

Take your product to the next level with amazing visuals.

What is product rendering?

 

Above all, product rendering is a cheap alternative to photography. For instance, a product is created in 3D modelling software’s and then visualised by adding materials and lighting to create a photo realistic or non photo realistic representation of the subject. During the early stages of the design process amazing eye catching imagery is created to tell the story. Furthermore, 3D models can be created from sketches, photos, drawings, specifications or other CAD formats.

Google Pixels product rendering

How can product rendering help you?

 

PRESENTATION ON ANY DEVICE

Benefits of Product rendering

 

  • Bring Life to 3D Models through our product rendering services
  • Enhance your visual communication through 3D Rendering!
  • Tweak Colours and materials for tunning 3D visuals
  • Make your product design process easier through 3D!
  • Create stunning marketing images with 3D visualization
Product rendering makeup

Who uses product visualisation?

 

BRING YOUR IDEAS TO LIFE!

Where are product renders used?

 

  • Online shops/E-Commerce. 
  • Amazon & Ebay
  • Television Adverts
  • Billboards
  • Magazines
  • Social Media
  • Websites
  • Newspapers
Samsung Curve 3D Rendering Marketing Images

This is how product renders are created

 

Flip the text boxes to read each stage.

STEP 1

3D MODELLING

Creation of 3d models

Firstly, we begin any type of 3D visuals with the creation of a 3D model, in 3D computer graphics, 3D modeling is the process of developing a mathematical representation of any surface of a subject or object, in this case a product, in three dimensions via specialized 3D software’s. To clarify and begin this process an idea is needed, 3D models can be created from things such as technical drawings, sketches or photographs.

Speaker Concept SketchSpeaker-3D-Model

STEP 2

LIGHTING

Lighting

Lighting is created and it can be thought of the same as a photography studio but on a computer. The lighting is applied in different directions to create the best reflections that bring out all the details of the form of the product. Depending on the desired outcome of the render. There could also be minimal lighting to create teaser images for marketing purposes.

Speaker-Clay-ModelSpeaker Clay Model Lighting

STEP 3

APPLY MATERIALS

Materials

Thirdly, the desired materials are added to the object and tweaked with all different settings, using multiple different images and processes to get the materials to look as they would in real life. After that, the lighting is finalised to highlight the finer details of the products materials.

Speaker Clay Model LightingSpeaker Materials

STEP 4

RENDER AND POST PRODUCTION

Process the images

Finally, setting the subject off on the final stages of the process. This is where the computer does its work, by generating the images so that they can be used. The render engine is started so that it creates all different types of outputs that are subsequently brought together in a post production software such as Photoshop and a pretty picture is created by our 3D artists.

Harman Kardon Speaker 3D Render Teaser
Speaker 3D Rendering

What is the 3D rendering services workflow?

 

  • STARTING A PROJECT

    Firstly, to begin a project, clients provide all the information required. For product visualisations, we require things such as drawings, design specifications, sketches, mood boards or other type of information you may have.

  • REVIEWING INFORMATION

    To clarify, we will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call or Skype call is always beneficial. To sum up, this helps avoid any misconception and allows us to shorten turnaround times for 3D rendering services.

  • PROJECT EXECUTION

    We start working as soon as we understand all of the details the task requires and time frames have been agreed by both parties. Our 3D artists keep in constant contact with the clients throughout this process, with regular updates.

  • REVIEWING

    After that, we present draft 3D renders to you for comments and review and finally make the adjustments.

  • APPROVAL

    In short, the client accepts the drafts for final processing.

  • FINAL 3D RENDERING

    Finally, we present the 3D visuals, after we have completed post production, in high resolution with full quality lighting, reflections, glossiness and materials.

Different types of product renderings

 

For example, below we have presented a range of different product renderings that are usually combined into a package of well thought out product renders. To sum up they show all the products fine features. Below, we explain the different types of product shots.

Simple Studio Renders

Firstly, studio shots are clean and powerful. As a result, they used in every day marketing by all the top brands. Because, you can easily show off your designs in all of their glory. Studio shots are certainly perfect for websites. In contrast, different background colours are added to match the branding of your company and in addition, shops such as Amazon & Ebay require clear white background images to easily see the product. Likewise, these will save you time and money through not having to hire a photographer every time you need some new images. Most importantly, 3D Rendering is cheaper and you have much more control over the desired outcome.

Coffee Machine 3D Visual

In-Situ Renders

Certainly, you may want to see what your product might look like in your own living room. In short, 3D software makes it easy to create. With shots of your product in position you are able to see what it will look like in a multitude of surroundings. From here tweaks of materials and colours are easy. Likewise, we create these images for marketing to sell your product before it has been produced.

Samsung Curve In-Situ 3D Render

Creative Marketing Renders

Furthermore, bring more life to the images through imagination. In contrast of some simple studio shots merge some graphic design into the image to create something that stands out and gives character to the product.

Dre Beats Colour Explosion Creative Marketing Image

Breakaway Renders

After that, the 3D breakaway shot is another powerful type of product rendering because, it shows the inside of the product, that tells the story even more. Furthermore, we are able to add to things to these images such as labels and descriptions of all the different parts inside if you need to explain things further to the market or investors. Alternatively, we create break away renders with or without backgrounds, like most product renders, so they can be composed in a larger visual. In addition, we can merge these types of shots with other types of 3D renderings or illustrations to make things even more interesting.

Gear Box Exploded Rendering

Exploded Renders

Similar to the 3D break away shot but these show the parts dissembled like you would see in an instruction manual of how to put things together. In fact, this is the perfect use for them. But in addition to showing how things go together they are also helpful in showing off the inside of the product.

Mechanical product rendering exploded view

Detailed Renders

To illustrate your product even further, show your designs finer details with close up 3D images. In brief, we use a close up camera angle to illustrate the finest details.

Product rendering detail view google pixel

Teaser Renders

Finally, have you got a product that you are about to release? With this in mind, why not get the market ready with teaser images to get people talking and wondering.. What is that? Create anticipation for your product so your sales can hit the floor running!

Harman Kardon Speaker 3D Render Teaser

Different types of product renderings

 

For example, below we have presented a range of different product renderings that are usually combined into a package of well thought out product renders. To sum up they show all the products fine features. Below, we explain the different types of product shots.

Simple Studio Renders

Firstly, studio shots are clean and powerful. As a result, they used in every day marketing by all the top brands. Because, you can easily show off your designs in all of their glory. Studio shots are certainly perfect for websites. In contrast, different background colours are added to match the branding of your company and in addition, shops such as Amazon & Ebay require clear white background images to easily see the product. Likewise, these will save you time and money through not having to hire a photographer every time you need some new images. Most importantly, 3D Rendering is cheaper and you have much more control over the desired outcome.

Coffee Machine 3D Visual
Samsung Curve In-Situ 3D Render

In-Situ Renders

Certainly, you may want to see what your product might look like in your own living room. In short, 3D software makes it easy to create. With shots of your product in position you are able to see what it will look like in a multitude of surroundings. From here tweaks of materials and colours are easy. Likewise, we create these images for marketing to sell your product before it has been produced.

Creative Marketing Renders

Furthermore, bring more life to the images through imagination. In contrast of some simple studio shots merge some graphic design into the image to create something that stands out and gives character to the product.

Dre Beats Colour Explosion Creative Marketing Image
Gear Box Exploded Rendering

Breakaway Renders

After that, the 3D breakaway shot is another powerful type of product rendering because, it shows the inside of the product, that tells the story even more. Furthermore, we are able to add to things to these images such as labels and descriptions of all the different parts inside if you need to explain things further to the market or investors. Alternatively, we create break away renders with or without backgrounds, like most product renders, so they can be composed in a larger visual. In addition, we can merge these types of shots with other types of 3D renderings or illustrations to make things even more interesting.

Exploded Renders

Similar to the 3D break away shot but these show the parts dissembled like you would see in an instruction manual of how to put things together. In fact, this is the perfect use for them. But in addition to showing how things go together they are also helpful in showing off the inside of the product.

Mechanical product rendering exploded view
Product rendering detail view google pixel

Detailed Renders

To illustrate your product even further, show your designs finer details with close up 3D images. In brief, we use a close up camera angle to illustrate the finest details.

Teaser Renders

Finally, have you got a product that you are about to release? With this in mind, why not get the market ready with teaser images to get people talking and wondering.. What is that? Create anticipation for your product so your sales can hit the floor running!

Harman Kardon Speaker 3D Render Teaser

Why choose xo3d for your product visualizations?

 

  • THE BEST EXPERIENCE

    With a diverse team of artists, designers and 3D modellers. We have the perfect experience for any creative project to bring your ideas to life.

  • SPEEDY DELIVERY

    Ensuring the smoothest process. We deliver quality work on time.

  • COMPETITIVE PRICING

    Through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.

  • SPECIALISTS IN CREATIVITY 

    At Xo3D, the best creative minds tailor your project to bring your products to light in amazing fashion.

  • TECHNOLOGY DRIVEN 

    Xo3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.

  • ACCESSIBLE TEAM 

    We pride ourselves in communication and customer service. Throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.

What other things can be done with 3D product rendering?

 

PRODUCT COLOUR SELECTOR

360° Interactive